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#PrioritizeTHIS wants you to get mad. How mad? Somewhere between the Johnny Cash finger-flipping mad and the let’s mobilize and make a stand against guns mad.

#PrioritizeTHIS is a series of one-minute videos highlighting the struggles of the disenfranchised. Each video will put a real face on a real issue while focusing on the need for governments to prioritize spending to support the marginalized. Film topics will include homelessness, family violence, mental health services, and addiction. Each film will be branded as a “PrioritizeTHIS Minute”.

#PrioritizeTHIS accepts that governments have limited funding but argues that financial allocations must be reprioritized to place people over politics, voters over votes, and citizens over corporations. Shame can be a strong motivator for change, so #PrioritizeTHIS will encourage bureaucrats to prioritize these issues.

#PrioritizeTHIS understands that different levels of governments have different mandates, but argues that all politicians (municipal, provincial, and federal) are responsible to the people. Homelessness, for example, may be a provincial responsibility, but that does not excuse municipal and federal politicians from addressing the issue.

#PrioritizeTHIS acts locally but thinks globally. Something’s wrong when only one in twelve non-profit funding requests was approved by CBRM council while simultaneously allocating millions of dollars to a second cruise ship berth with a questionable business case. #PrioritizeTHIS is not against large capital projects but believes we must prioritize. Kids with empty stomachs need food now.

Watch for our first #PrioritizeTHIS Minute coming this Spring.  A Dr StrangeJob project by Dan Yakimchuk Productions with design, edit, and post by GRYPHON media productions.

If all else fails, try non-violent civil disobedience.

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